Launching a revenue generating insurance product in seven weeks


The Challenge

With car ownership dropping in multiple markets, and millennials favoring ride-sharing apps like Uber & Zipcar, FTSE 100 Insurer Admiral wanted to create a new offering reducing the minimum auto insurance time commitment from one year, to one hour.

The Innovator's Dilemma

Though the existing IT team had the technology and skills to support 4 million existing customers, they lacked the resources & expertise to build a new product that could be quickly integrated into their legacy systems.

A New Approach 

To close the gap, Admiral created an internal start-up, called Veygo. They wanted this company to be an experiment not just in terms of product, but also specific technologies (open-source and cloud) and methodologies (such as Lean & Agile). This team would embody best practices no just for tech, but for organizational management as well.

This is where Theodo came in.

The Solution

Start Small To Go Fast

We started with a team of five: three Theodo full-stack engineers, an Agile coach, all led by the head of the business unit. By deeply evaluating the necessity of every feature request utilzing our proprietary technology we accelerated the go to market and released the first version inside seven weeks.

Scale and Iterate

Releasing quickly, and iterating rapidly based on real customer data allowed us to double the first month's revenue targets. With growing confidence in the product, and methodology, we then helped Veygo scale through efficient technical choices and through the recruitment of exceptional new hires, who we also trained in the new technologies.

Our use of React & React Native as well as Django, made the newly-created roles particularly attractive despite the limited candidate pool in the companies head quarters of Cardiff, Wales.



With a decade of experience in recruiting world-class engineers we first helped Veygo with their sourcing of candidate and assessment of their skill level with technical interviews. Once we on-boarded the team, paired programming and one-on-one coaching allowed us to address knowledge gaps and level up their new hires rapidly.

As the team continued to scale we helped recruit & train in-house Agile Coaches to ensure that the Agile & Lean methodologies which had helped drive the projects success would persist.


As Veygo’s in-house capabilities grew and we helped them complete the transition to being a fully standalone team.

Utilizing our skills transfer assessment tool provided safeguards that guaranteed complete knowledge transfer.


We could not create this new product within our existing traditional IT structures. I knew we had to create a team separate from Admiral’s core structure and operations Theodo has been a great partner on this journey, helping us meet our first key milestone, and ensuring that Veygo was, is, and remains agile

Jean-Baptiste Limare-1

Jean-Baptiste Limare Head of Veygo

The Results

With the power of our go-to-market methodology, we were able to launch and iterate in record time, proving the market fit for this innovative product.

The backing of the wider organization enabled Theodo to help Veygo scale without sacrificing speed.

With the success of the project, Admiral plc turned to Theodo for subsequent new product launches: three across insurance and one in car finance.

The Numbers

  • First product shipped in 7 weeks
  • First year's revenue target doubled
  • Tech team grew from 0 to 20
  • Every new developer fully trained in React, React Native & Django
  • Veygo team awarded “In House App team 2018”, UK App Awards

Technical Strategy

Approved By IT Departments, Loved By Developers

Our first challenge was to select a backend technology that could meet the technical standards of their current IT department while being dev-freindly enough to allow the company to recruit within their limited candidate pool.

We also built the web product with a mobile-first approach, in a way that would allow for the easy creation of a mobile app if the website found its market. 

Developing with React, a JavaScript frontend library maintained by Facebook, we created a dynamic and blazing-fast user interface that our end-users loved. We then developed a mobile application using React Native, which allowed us to reuse some of the code of the website for the apps and both versions of the application — iOS and Android — a shared  code base, dramatically reducing development time and cost.