Customer on-boarding in
Veygo's flexible auto insurance
React Native application
Projects built by our quote engine development team:
First things first. Who is your audience?
This feels like obvious advice but truly thinking about the user can radically alter how you present the product. Have they purchased a product like this before? Is this a familiar quote process? Is this something they do every year or just one time?
The answer to these questions should change how you present information. For example, if you are an insurer targeting new drivers you may want to:
Most customers are price sensitive and even those who aren't want to have an indication of what a product will cost.
Customers anticipate that quote engines are going to be long and complicated, making instant reward and quick gratification important.
This can come in many forms, however price is often the best way to keep users going. If they see a price they like earlier, they are going to commit down the funnel.
People hate giving out personal information but financial products inevitably require lots.
Your marketers will want to know detailed demographics, your underwriting team will want to collect data to test future pricing, operations want questions to help improve future customer interactions.
All of these feel important, but none of them are important to you customers.
The less intrusive the online experience is, the better the conversion you'll achieve.
Even if your customer has seen a price they like, they will still get disheartened the more steps the quote process has. Helping them visualize that the end is in sight is key. A simple way to do this is with a progress bar or breadcrumbs
Finance isn't renowned as an industry that evokes warm, fuzzy feelings, but that doesn't mean you shouldn't attempt to form a human connection with your audience.
As financial products become digital the need to humanize the experience grows.
Being drawn to a human face is literally imprinted in our DNA and used effectively, a well chosen image can help build trust and emotional connection.
You don't need to have J.K.Simmons front your product to make it feel trustworthy (but it helps)
One company doing an awesome job and implementing all of these principles is Lemonade.
They go even further to make life easy with AI and Chatbot functionality to make getting insurance as painless as possible.