Cookie policy

This Cookie Management Policy is intended to explain how M33 (trade name : Theodo), all of its subsidiaries and its partners place and/or use Cookies and other tracking technologies. It also enables you to control their use. M33 is committed to ensuring the proper processing of your data and, in this respect, implements all necessary precautions to ensure that your data are processed securely and in compliance with applicable regulations.

When using the Website, information relating to the browsing of your device (computer, connected TV, tablet, smartphone, etc.) may be recorded in “Cookies” files placed on your device by M33 , acting as Data Controller, whose registered office is located at 48 boulevard des Batignolles, 75017 Paris, France.

This Policy allows you to better understand the origin and use of such browsing information, as well as your rights relating thereto, in particular your right to object.

What is a cookie?

A Cookie is a small computer file, also referred to as a tracker, which is placed and read, for example, when consulting a website, reading an email, installing or using software or a mobile application, regardless of the type of device used (computer, connected TV, smartphone, e-reader, video game console connected to the Internet, etc.). Cookies are stored on your device and make it possible to store information. Data stored through Cookies may include, in particular, the number of pages visited, the language selected, the city associated with the IP address used to connect to the Website, the frequency and recurrence of visits, the duration of visits, the browser used, the operator or the type of device used to access the Website.

Only the issuer of a Cookie is able to read or modify the information contained therein.

For the purposes of this Cookie Management Policy:

  • the term “Cookie” refers to all tracking technologies placed or read when consulting and using the Website, including HTTP Cookies, flash Cookies, tags (also known as “web beacons”, “tracking pixels” or “web bugs”), scripts, or the result of a device fingerprinting calculation;
  • this Cookie Management Policy applies whether or not the Cookies used by M33 (commercial brand: Theodo), its subsidiaries and/or its partners result in the processing of personal data.

What regulations govern the use of cookies?

Several European and national legal texts govern the placement and use of cookies. While not exhaustive, the list below aims to inform you of the main applicable regulations:

What are the purposes of cookies used on the Website?

Cookies placed and used via the Website serve several purposes. In order to help you understand their usefulness and control their use, cookies are grouped according to the purposes described below:

Functioning cookies

These cookies are intended to enable or facilitate electronic communications (detection of connection errors, identification of connection points, Website security, etc.) or to provide online communication services expressly requested by the user (display preferences, remembering information entered in forms, access to a user account, etc.).

In accordance with applicable regulations, these functional cookies do not require prior user consent. However, users may block or delete them via their browser settings. Doing so may degrade the user experience and the security of browsing, and certain pages or functionalities of the Website may become inaccessible.

Navigation cookies

These cookies are intended to analyse browsing behaviour and track users’ navigation on the Website. Such tracking is not personalised and does not result in profiling or nominative reporting linked to the user’s IP address.

The placement and use of these cookies are subject to user consent.

List of navigation cookies used on the Website

Hubspot :
  • Cookie name: hubspotapi
  • Device concerned: Connected TV / Mobile / Computer
  • Cookie holder: Cookie generation by the HUBSPOT entity
  • Cookie description: The Cookie allows tracking of the Internet user's navigation on the website.
  • Consent validity period: 13 months

Audience Measurement Cookies

The purpose of these Cookies is to analyze the traffic and use made of the Website, to better understand how the latter is used and to be able to improve your browsing and usage experience.

These Cookies may process data relating to the pages visited, the content viewed, the durations during which the pages are visited, the browser you use to visit these pages, etc.

The use and placement of these Cookies is subject to obtaining your consent.

Exhaustive list of audience measurement Cookies used on the Website

Google Analytics :
  • Cookie name: _ga
  • Device concerned: Connected TV / Mobile / Computer
  • Cookie holder: Cookie generation by the GOOGLE entity
  • Cookie description: The Cookie allows audience measurement and website visit statistics to be carried out
  • Consent validity period: 13 months

How long are data collected via Cookies processed?

For all purposes of proper understanding, a distinction must be made between:

  • The lifespan of Cookies; and
  • the processing period of the data and information collected via Cookies.

The lifespan of a Cookie corresponds to the period during which a Cookie remains active from the moment it is placed on your device. This period is not automatically extended during subsequent visits to the Website. The lifespan is defined individually for each Cookie used and/or placed on the Website and is specified in the “Consent validity period” column in the tables above listing all Cookies used and/or placed on the Website.

The processing period of the data and information collected via Cookies corresponds to the period during which M33, its subsidiaries and/or partner Cookie owners may process the data and information collected through Cookies within their information systems. Once the lifespan of a Cookie has expired, the data and information collected via that Cookie may still be processed. Data and information collected via Cookies through the Website are retained for a maximum period of six (6) months.

How can I manage the placement and use of Cookies?

When you first visit the Website from a given device, you are invited to accept or refuse the placement and/or use of certain Cookies via a dedicated information banner. If you expressly accept, you consent to the use of Cookies on your device. If you refuse or do not respond, Cookies subject to consent are not placed and/or used on your device.

In accordance with applicable regulations, Cookies that are strictly necessary to enable or facilitate electronic communications or to provide a service expressly requested by the user are not subject to consent.

In addition to the choice made during your first visit to the Website from a given device, you may modify your preferences at any time using the mechanisms described below.

Managing your preferences via the Cookie configuration module

Within our Cookie management module, you have the possibility to consent to or object to the placing and/or use of Cookies by purpose. You can access this module at any time.

Configuring your web browser

Browsers offer numerous settings allowing users to express choices regarding Cookies. Regardless of their purpose, you can authorize, block, or delete Cookies placed on your terminal by configuring your browser options. For the most common browsers, you will find instructions via the following links:

    Third-party objection platforms

    Several advertising professional platforms also offer you the possibility of refusing or accepting Cookies used by the companies that are members of them. Digital advertising professionals grouped within the European association EDAA (European Digital Advertising Alliance) publish, for example, the site "Your online choices" allowing you to control and define your preferences in terms of behavioral advertising: http://www.youronlinechoices.com/fr/controler-ses-cookies/.

    These centralized mechanisms do not block the display of advertisements but only prevent the use of data from Cookies for the purpose of customizing the display of these advertisements.

    Further information and exercise of rights

    Cookies placed and used via the Website may result in the collection and processing of personal data. For further information on how M33 processes personal data and to exercise your rights, please refer to our Privacy policy.