TV Apps
A single codebase for all your TV platforms
We help broadcasters and streaming platforms unify their TV apps on a single codebase—delivering faster, cutting costs, and ensuring a consistent experience across all operating systems.
Your main challenges
Rising costs driven by fragmented TV platforms.
Each platform imposes its own constraints. The result: multiple teams, multiple builds, soaring costs—and part of your audience remains out of reach.
TV development cycles that slow down product innovation.
The tools and frameworks imposed by each OS limit your teams’ autonomy. Testing multiplies, iterations slow down, and features arrive out of sync across screens.
Poor user experience is killing your monetization.
Failing to offer an optimal app on every screen reduces audience reach, compromises quality, and limits ad revenue. And you lose competitiveness against global platforms.
Our approach
Unify to deliver faster and better.
We support your teams in converging their applications toward a universal codebase capable of serving mobile, web, and TV, tailored to your context and priorities. This mutualization reduces development and maintenance efforts, accelerates time-to-market, and allows you to focus resources on creating value.
Integrate the best tools without dependency.
We design open, agnostic solutions that integrate your monetization, analytics, and performance tools without technological lock-in. You keep full control of your ecosystem.
Anticipate operator constraints to avoid delays.
We know the specific requirements of ISPs and TV operators (Bouygues, SFR, Orange...) and we know the complexities associated with screen fragmentation. Technical constraints (Android versioning, certification deadlines, limited APIs) are integrated from the project scoping phase to avoid blockages or delays in production.
Guarantee quality on all screens.
Thanks to our Device Lab, we test each application on all operating systems on the market to ensure consistent performance and unsurprising deployments.
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Our key figures
+30%
-40% to -60%
-20%
Our client stories
Universign: 3× higher infrastructure quality and 40% cost reduction in 16 weeks with an AWS remediation plan
Reinstatement of an infrastructure on AWS
From ambition to reality
Rodolphe Belmer, Chairman and CEO of TF1, explains how the creation of a free streaming platform met the challenge of new digital uses. Our intervention allowed a successful launch in 6 months, with a record audience and innovations that place TF1+ at the level of streaming leaders.
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Reach out to
Alice Mathieu
Alice Mathieu, Partner & COO Theodo Apps, accompanies you in your Universal App TV projects.
Contact us
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