Context
Pernod Ricard, the world leader in wines and spirits, is deploying a strategy to upgrade its brands through a strong marketing presence in 77 countries. In 2023, the group invested 1.9 billion euros in Advertising & Promotion (A&P), with the ambition to manage more than 1 billion euros per year via a centralized and global tool.
The Aquila platform, the core of the system, makes it possible to manage the planning, monitoring and validation of marketing campaigns within subsidiaries. It currently has more than 800 users, 5,000 campaigns, 90,000 payment transactions, for a cumulative budget of €200 million over the last three years.
But the solution, developed over 10 years ago, was based on an AngularJS monolith coupled with a proprietary Oracle database. The group chose Theodo to modernize its platform.
Challenges
- Migration from an Oracle database to PostgreSQL, with reduced licensing costs and technical complexity.
- Design of a scalable multi-country architecture, allowing local adaptation without losing global efficiency.
- Orchestration of complex workflows (validation, approval, campaign monitoring) with traceability and adaptability.
- Acceleration of delivery, in a context where each month of delay weighs on the marketing impact.
Our approach
A Theodo team dedicated and integrated into Pernod Ricard's internal teams with: 1 Engineering Manager, 1 AI Architect, 3 AI Engineers, 1 Product Manager, 1 Designer, 1 Designer, 1 DevOps.
What made the difference:
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Accelerated modernization with AI
Generation of LLM micro-agents to automate up to 80% of code and database migration.
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Just-in-Time
Prioritization of critical components via a dependency map generated by AI.
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Right First Time
Modular architecture in DDD, quality tools from day 1, CI/CD industrialized on Azure.
Résultats :
3x
UX
Reduction
« On s'est lancés dans la modernisation de tout l'écosystème au cœur du fonctionnement de la société. On a été très heureux du choix de Theodo et d'Anthropic comme partenaires pour nous accompagner. » Hélène Chaplain Lambert, Global CIO
