Retail • Luxury • CPG

Building the commerce platforms of tomorrow

Harnessing AI in software development, we help retailers and brands modernise their platforms, streamline customer journeys and create new growth drivers.

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We build tailored digital platforms that increase sales, empower teams, unlock data value and open new markets.

Within the CPG, Luxury & Retail practice, we support retailers and brands in developing digital platforms designed to drive omnichannel growth and operational efficiency.

As pioneers in applying Lean principles to software development, we deliver robust products quickly by combining rapid development cycles, close collaboration with business teams and deep technical expertise.

We leverage AI-assisted code analysis, generation and refactoring, along with modular and composable architectures, to enable rapid iteration, manage technical debt and support seamless scaling.

Our full-stack teams offer comprehensive expertise across UX/UI, front-end and back-end development, cloud, cybersecurity, data, and AI. We support a wide range of initiatives, including conversational sales assistants, B2B e-commerce platforms, algorithmic assortment engines, retail media solutions, and the progressive modernisation of critical monolithic systems.

Discover the Lean Tech® approach

Trusted by industry leaders

"With e-collab, we created a genuine collaboration tool between Carrefour and its suppliers, making e-commerce data both understandable and directly actionable. Theodo played a key role end-to-end: UX, product, tech and data."

Arnaud Caudoux

"At Theodo, I found partners able to guide complex thinking while remaining highly pragmatic. Their approach aligned our teams and enabled us to move towards a high-impact AI product."

Arnaud Caudoux

"As part of our e-commerce migration, we benefited from comprehensive, high-quality support from Theodo — including project management, run, DevOps, FinOps and e-commerce expertise …"

Arnaud Caudoux

Our client stories

Carrefour: Achieving a 7.5% revenue increase in 9 weeks through assortment optimisation

Design and deployment of Store Adaptor, an algorithmic assortment recommendation engine for 1,200 Carrefour stores.

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iDealwine®: migration of an e-commerce website to a composable architecture

14 months to modularize the site and migrate 20 years of history.

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Rizoa: an AI agent for in-store teams

Free up time for store associates to better serve customers and create value.

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Explore our client stories

Our offers

Optimizing the retail value chain

Optimizing the retail value chain

Boost profitability by modernizing your retail value chain

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Conversion rate optimisation

Conversion rate optimisation

Accelerate your product decisions with analytics

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Data & AI for Retail

Data & AI for Retail

Rethink your retail performance with data and AI.

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Replatforming

Replatforming

Boost agility and performance thanks to composable e-commerce replatforming.

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AI-ready platform

AI-ready platform

Unify and govern your AI projects on a secure and scalable platform.

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Universal App

Universal App

A single codebase for all your Web, Mobile, and TV applications.

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Our view of the market

"This sector is both mature and constantly evolving. Our ability to support every digital function, integrate AI and deliver data-driven products with strong business value makes a real difference.

With more than 25 years of e-commerce behind us, whether working with DNVBs or global groups, we help clients build composable, scalable and customisable headless architectures — always prioritising business value."

Nadege Beck
Partner Retail

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Our partners

Our technology partners enhance our ability to deliver high-performance, modular, and scalable platforms tailored to drive business outcomes.

In data, AI and cloud, our strategic partnership with Google Cloud enables us to address core industry challenges — from demand forecasting to logistics optimisation and customer personalisation — using platforms such as BigQuery, Vertex AI and Looker.

For e-commerce solutions, we help clients deploy composable architectures using trusted technologies such as Prismic, Contentful, Sylius, Stripe, Mirakl and Djust. These solutions are carefully selected based on business objectives, IT landscape, and time-to-market requirements.

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Our leaders

Nadege Beck
Partner Retail
Alice He-Guyot
Head of Delivery France
Martin Guillier
Engineering Manager

Discover other industries

Apparel

Accelerate the design and launch of collections in the apparel industry

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Financial services

Rethinking Finance

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Media and Entertainment

Reinventing the media experience in a multi-screen world

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Healthtech

Advancing healthcare through technology

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Public sector

Using digital to build trust, deliver impact and strengthen sovereignty in the public sector.

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