Customer experience

Anchoring the future of digital products in useful, sustainable and desirable experiences

We help our clients build products that reach their audience and live up to their promises.

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We create experiences that are informed by use and designed for impact.

At Theodo, we help our customers transform complex needs into useful, seamless, and truly adopted experiences. We rely on real use — observations, feedback, and usage data — to reveal what creates value, guide trade-offs, and reduce the risks of developing what won't be used. We mobilize AI to map the field of solutions very early on, then explore promising paths through rapid prototyping and confront them with users through regular tests. Thanks to the close collaboration between designers and developers and lightweight design systems, we design experiences that are realistic, consistent and simple to integrate into the product.

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Our lean design approach

Trained in the Lean Tech® approach, our teams combine the expertise of strategic design, product design and data-informed design to support our customers throughout the life of their product. They are involved both in the definition of new experiences — paths, interfaces, design systems and associated organization — as well as in the optimization of existing tools in the face of adoption, performance or time-to-market challenges. Among our achievements: the framing and design of new B2B tools, the redesign of B2C applications under severe time constraints, the structuring of digital factories and the implementation of instrumentation and measurement devices to manage the continuous evolution of products.

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They trust us

"The tight deadlines of the project required the technical excellence, methodology, and commitment offered by Theodo"

Arnaud Caudoux

“With TF1+, we completely transformed the way we work. The agility of Theodo’s teams was decisive in delivering such an ambitious platform within such a tight timeframe.”

Arnaud Caudoux

“Theodo’s responsiveness helped us rapidly provide liquidity to struggling businesses.”

Arnaud Caudoux

Our customer success stories

TF1+: Rebuilding 13 streaming platforms in 6 months, driving a 40% revenue increase

Progressive migration of connected Internet and TV box platforms to a universal app.

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Cetelem : refonte de l’application pour atteindre +111% de simulations de crédit dès la première semaine

Modernisation complète de l’app mobile pour en faire le point d’entrée naturel de la relation client, augmenter l’engagement et activer les services à forte valeur ajoutée.

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Compagnie des Alpes : Accelerating the in-resort customer experience: an MVP delivered in 6 months for 350,000 users

Support the largest French ski lift operator company in its mobile application redesign project. The objective: to create a single application that can be adapted and sustainable for all of its stations.

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CNOEC: The French Order of Chartered Accountants becomes a key player in professional digital Identity in less than 3 months

Design and delivery of a secure mobile app, integrating QR Code, MFA, SSO and BFF, for 21,000 accountants.

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Our offers

Lovable Product Design

Lovable Product Design

Design fairer, more vibrant, and more engaging product experiences.

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Strategic design

Strategic design

Define a clear product direction and secure your digital investment.

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Our certifications

Our high standards in terms of user experience and product design are regularly recognized by the ecosystem. Our teams have won several major awards, recognizing the quality of our work on critical and innovative solutions. Among them: the Data Night Prize for a solution for optimizing assortment on the shelves; an international award at the ESG Investing Awards for a climate and ESG reporting platform; the Prix Galien for an e-health application dedicated to the management of wounds; and two awards at the Grands Prix de l'Acceleration Digitale; and two awards at the Grands Prix de l'Acceleration Digitale for a business solution for site managers of an international infrastructure leader.

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Our leaders

Baptiste Michel
Partner - CEO Theodo Apps
Héloïse Bonan
Associate Partner - Head of Design
Chantal Khin
Design Manager
Théo Lopez Carbajal
Design Manager

Discover other areas of expertise

Platforms

Shaping platforms that drive lasting transformation across organizations

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Technical assistance

Empower your IT teams to deliver faster, better and without compromise

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AI (Artificial Intelligence)

Preparing organisations for a future shaped by AI

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