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Support the largest French ski lift operator company in its mobile application redesign project. The objective: to create a single application that can be adapted and sustainable for all of its stations.
Context
Faced with the generational renewal of resort customers and the diversification of their preferences, Compagnie des Alpes must rethink its mobile offer in order to improve and unify the experience of its customers in resorts. The challenge: to reconcile the differing needs of several stations in the same codebase, while guaranteeing the uniqueness of the experience.
Challenges
- Interface a single codebase with multiple partners
To ensure the objective of uniqueness and maintainability of the code, we created an intermediate layer, making it possible to adapt to the uses specific to each station, and those of their partners. Our backend-for-frontend processes and standardizes data, to constitute a single point of contact for the application. Thus, each station can maintain an operating mode adapted to its needs.
- Develop a common DA while maintaining the universe of each station
Creation of an Artistic Direction and a common Design System to integrate the graphic elements of the various resorts and offer an immersive and personalized experience according to each ski area.
Our approach
Right-First-Time thanks to in-depth field discovery
A white label app that is modular and available by station, designed after a Discovery phase (+ 40 user interviews) in partnership with station representatives.
Just-In-Time Delivery via a modular and industrializable architecture
Our Lean methodology allowed us to do Design To Cost and to accelerate the development phases.
Learning Organization
We have maintained a weekly release rhythm, in order to provide maximum value to users and to learn from their feedback every week.
It was a pleasure working with Theodo's teams. They were able to meet the challenge of delivering three applications in record time, with a solid methodology and unwavering commitment. The final product is robust, ergonomic and opens up innovative and value-creating perspectives for our destinations.
