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Oney: accelerating BNPL innovation

API diagnosis, Webview business case and multi-method integration strategy

background

Historical BNPL leader in France, Oney is being challenged on two essential dimensions:

  • The speed and quality of integration of its solution (3 weeks vs 48 hours for competitors),
  • the ability to address new segments (x10, BNPL pro, etc.).

To maintain a competitive advantage, Oney has given Theodo two successive missions:

  1. Technical diagnosis and API recommendations
  2. Business & technical evaluation of a webview integration method

Our approach

What made the difference

Consolidated vision via structuring benchmarks

Sequence diagrams, C4, lead time analysis, and detailed BNPL model comparisons.

Voice of the customer approach

Onboarding a client ambassador to validate the recommendations.

Product + tech + business analysis

Study of widget, API, SDK and Webview solutions to define an objective decision-making framework.

Our impact

A complete diagnosis of the existing API

and a list of recommendations to reduce integration time by 50%.

A BNPL B2B shortlist

technically and product benchmarked.

A complete business case

for the Webview: business impact, technical impact, time-to-market.

Oney now has a clear vision to accelerate its merchant integrations and strengthen its competitiveness in the face of new entrants.

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