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Historical BNPL leader in France, Oney is being challenged on two essential dimensions:
- The speed and quality of integration of its solution (3 weeks vs 48 hours for competitors),
- the ability to address new segments (x10, BNPL pro, etc.).
To maintain a competitive advantage, Oney has given Theodo two successive missions:
- Technical diagnosis and API recommendations
- Business & technical evaluation of a webview integration method
Our approach
What made the difference
Consolidated vision via structuring benchmarks
Sequence diagrams, C4, lead time analysis, and detailed BNPL model comparisons.
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Voice of the customer approach
Onboarding a client ambassador to validate the recommendations.
Product + tech + business analysis
Study of widget, API, SDK and Webview solutions to define an objective decision-making framework.
Our impact
A complete diagnosis of the existing API
and a list of recommendations to reduce integration time by 50%.
A BNPL B2B shortlist
technically and product benchmarked.
A complete business case
for the Webview: business impact, technical impact, time-to-market.
Oney now has a clear vision to accelerate its merchant integrations and strengthen its competitiveness in the face of new entrants.
