Development of a unified customer platform MVP integrating matching, traceability and scalable architecture.
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Challenges
- Consolidate multi-source batch and real-time flows to guarantee unified, fresh and continuously usable customer data
- Structure data quality and governance through automated tests, business dashboards, and group-wide observability tools
- Design a scalable data architecture, quickly integrating new sources or internal tools without calling into question the existing base
Our approach
A mixed team Theodo, Pierre & Vacances
5 experts (Lead Data Engineer, Data Engineers, Data Product Owner) were mobilized.
Right First Time
Redesign of the repository with traceable deduplication rules and integrated quality controls from the first iterations
Just-in-Time
Continued prioritization of high-value deliverables to accelerate business impact without sacrificing technical robustness
“With this unified customer platform, we're turning disparate data into a trusted source, allowing our marketing teams to deliver personalized experiences with confidence.”
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