L by LCL Pro: Creating a bank for professionals in 8 months
In a professional market heavily impacted by neobanks and accounting platforms, LCL needed to accelerate its digital transformation to remain a leading player in the professional market.
The group launched L by LCL Pro, a new, full-fledged bank with a clear ambition:
- Quickly position itself in the mobile and online segment for independent professionals and small businesses
- Build a competitive digital offering to counter emerging players
- Achieve a high customer acquisition rate by 2026
This project was strategic to ensure:
- LCL's ability to continue attracting professional clients
- The achievement of its growth objectives and the generation of new revenue
- The implementation of a product factory capable of meeting the group's future challenges

Our approach

Deployment of a Lean Tech strategy
Launch of 8 multidisciplinary LCL x Theodo teams to optimize collaboration between tech, product, and business units.
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Industrialization of quality from the start of the project
Application of the "Right-first-time" Lean Tech principle to address defects as early as possible in production and secure the launch.
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MVP approach followed by progressive enrichment
"Just-in-time": prioritization of critical features to meet the launch deadline, followed by incremental delivery of level 2 features.

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