Looker Studio, formerly known as Data Studio, is a Business Intelligence tool within the Google Cloud ecosystem that offers a key advantage over other popular BI tools: a set of free basic BI features, with the option to upgrade to a pro (paid) version for additional capabilities. This free access aligns with Looker Studio’s goal of democratizing data access for business teams.
Looker Studio provides several key features that set it apart:
Looker Studio also supports connections to numerous external data sources, such as CSV files and third-party APIs. Reports can be shared or embedded in web interfaces. However, the tool has limitations in terms of customization for complex use cases, performance with large data volumes, and governance management.
Some features are also locked behind the pro version, including:
Theodo’s point of view
We recommend adopting Looker Studio for companies seeking a fast and cost-effective reporting solution, especially those already using the Google Cloud ecosystem. For more advanced requirements, it may be worth considering more robust alternatives such as Looker or Power BI.
Lorem ipsum dolor sit amet consectetur. Eu tristique a enim ut eros sed enim facilisis. Enim curabitur ullamcorper morbi ultrices tincidunt. Risus tristique posuere faucibus lacus semper.
En savoir plus